As title defines itself,what! we are going to discuss about. But, I still like to throw light on SEO Ranking.
Every person who is making their effort on internet for making their brand value for their website, blogs, social media or online store. For them SEO act as, GodFather which plays a very vital role to reach their targeted audience in organic way.
In Today’s competitive market, SEO Ranked page or website always hooked up at the top and that position on any search engine earns the users trust and I believe sooner or later you might heard that “what you see sells” mean until you are not visible to people you can’t earn their trust.
Google is a most visited webpage in the world because user trust Google and also they trust that Google will refine most trusted pages or websites for them on its very first page. Yeah! You heard right although users trust Google but they are highly not willing to scroll for next page of Google. In most of the cases users only click on first ,second, third or fourth position result. So acquiring that position your site must be as per SEO rules and regulations.
Following are some tips and tricks.
Internal Navigation:- Internal navigation mean how long user need to navigate within the website to reach desired result. For reaching required destination if a user need to click number of links again and again then ultimately they will get frustrated and they will definitely leave your site and go for the better alternative. To avoid this, website structure always be user friendly.
Meta Information:- Meta information or meta tags helps you to drive more organic traffic from Google. As Google on every search first index all the meta tags related sites which matches user request. The very first meta tag of your site is your page tittle. So Choose your site title relative to your product or your field. So that Google can easily read and index your site in search result. (Remember that false meta tags can impact negatively on your users.)
User Engagement:- For user engagement it’s very important that you are holding attractive and informative data on your site that, helps you to stay your user at your site for long period of time.
Page Speed:- Site Loading speed effect your user experience as if your site takes a lot time to load properly then user will feel frustrated and he/she will leave the same. For reducing Your site Loading speed try to improve browser caching, compress or optimized images, client side scripting and a expert web designer who has all the required knowledge for website optimization.
Lost and outdated links or keywords:- Lost and outdated links can also be a big reason for fall of SEO Rankings as if you are running your site for very long and you are not aware of new trends of your industry and still building your links in old fashioned way then it will lead you towards fall of traffic. To balance consistency you should be aware about that all the links or back links those are created on your site or on other sites should be up to date as outdated or broken link result you loss of users trust.You can check your site for lost links using some tools like Majestic, Ahrefs or CognitiveSEO these tools will help you to detect broken backlinks and analyze your links profile.
Geographical Changes:- Geographical area also impact a lot because your ranking will be different for different location. For Example if you want to visit a coffee shop you will Google “best coffee shops” as per your device location Google will retrieve result for the nearest coffee shop to you.
So to understand your Google ranking it is also necessary to understand how geographical change impact on your SEO Ranking.
Algorithmic Changes – For better user experience Google improve its algorithm to making it more optimized and user friendly. These changes also effect your SEO ranking. To avoid fall in your ranking always optimize your web site as per Google algorithm and also use an effective cross channel marketing strategies which help you in this adverse situation to not suffer big lose. Its better to have more than one source of traffic so that changes at one platform can’t impact your whole system. Some known source for traffic are social media, Email Marketing, Referrals etc.
Re-Designing and moving from one web address to another:- While re-designing a website we almost lost our previous all the traffic source and it also result in broken redirect links unless you are not taking care of 301 redirect plan.
301 redirect plan help us to send web address change notice to all the search engines. This notice tells the search engine that your site or blog moved to new address and you want all the old website visitors automatically redirect to new web address. But for implementing 301 redirect plan you must make sure that XML sitemaps and canonical tags are also updated.
Competitive website approach:- To maintain competition with rivals you must be aware about their business approaches, their growth and their marketing strategies. For keeping an eyes on your competitors you can use few tools like Wayback Machine or Versionista which help you to monitor changes made by your competitors and this way you can improve your services or you can say you can get inspired by them for new and better changes.
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